I spotted Indexed, another blog-turned-book success story, in the Chronicle Books store the other day. Indexed represents two great ideas: first, it’s a novel use for index cards (other than, say, Getting Things Done with a Hipster PDA or other office applications), and it’s also an inspired concept for a blog. ThisIsIndexed.com is one of those brilliant ideas, like the Million Dollar Homepage — simple, clever, and enviably unique (which translates into lucrative). 
Every weekday, author Jessica Hagy — copywriter, doodler, and philosophical statistician — publishes a diagram or an equation that succinctly captures an insight into modern life. The index card doodles range from the trivial to the thought-provoking, most often amusing and challenging in terms of how fast you can "get it." Hagy covers topics as diverse as shelter-versus-purebred canines, drifter cuisine, the boggling math of emotion, and undergoing water torture (both voluntary and involuntary). Hagy includes larger, more complex figures in the 5×7 section.
Kindred spirit Hugh MacLeod, author of gapingvoid, also admires Indexed. Chronicle Books published a couple of companion products, the Indexed book of postcards — (because, go figure, index cards are the perfect size for postcards!) — as well as the Indexed notebook.
Posted August 13, 2009 by Mariva in arts, blog-turned-book, books, business, entertainment, fun, gifts, humor, innovations, media
In San Francisco during February 9-13, 2010? Attend the Macworld Expo for free! (The Expo pass is a $25 value. Offer expires August 30, 2009.)
2010 will be the first year in which Apple, Inc. itself is not officially a part of Macworld Conference and Expo. This comes after a noticeable slowdown after last year’s Macworld, during which Steve Jobs was conspicuously absent due to serious illness, and Apple marketer Phil Schiller adequately — but unglamorously — filled in as keynote presenter. It’s up to David Pogue, tech pundit and pianist beloved and admired by much of the Apple community, to step in for next year’s keynote — (Pogue calls it the "The Anti-Keynote") — which, if nothing else, will probably be entertaining for geeks and music lovers.
Posted August 12, 2009 by Mariva in business, city, community, innovations, social, technology, travel
Groupon is a refreshingly unique concept in deal-seeking, utilizing the power of collective interest. (Groupon is a successful commercial project of The Point, which has developed software technology to leverage tipping points.) The way it works is, every day Groupon offers a new deal on something you might want to purchase locally — entertainment, dining, recreation, fashion, products, health and beauty services, and other services — and if enough people commit to buying it at the discounted rate, then everyone in that lucky group gets the same discount. There are three catches: you have a 24-hour window in which to make the commitment, the offer could sell out, and if the number of interested consumers fails to meet the minimum threshold, the deal is off. So you must decide quickly, and it helps to get your local friends and associates interested in the same bargain you’re going for. 
Posted August 10, 2009 by Mariva in business, city, deals, innovations, shopping, technology
To: Mr. Guy Kawasaki
c/o Garage Technology Ventures
Dear Mr. Kawasaki,
The manager of the Microsoft booth at Macworld was going to throw this away after you were finished with your book signing for Reality Check, and I couldn’t bear to see it go into the garbage, so I rescued it. 
Then, at the GTD Summit, David Allen inspired me to go through my Inbox (a big pile of random papers) and do a Mind Wipe or a Mind Sweep or whatever he calls it, and I realized that as much as I enjoy looking at a photo of you — (who doesn’t?) — I simply have no use for this.
Again, though, I hate to see it thrown into the trash, so I’m sending it to you care of Garage. Perhaps you can add it to your souvenir collection of professional engagements.
Posted March 23, 2009 by Mariva in audio, books, business, celebrities, media, social, technology
This is a story about pancakes. It begins in one of my favorite places. Let me explain.
San Francisco is not the densest city by any means, but space is at a premium nonetheless. So when a single store occupies an entire city block — a large city block — that is a big store in San Francisco. The experience of shopping at the only Costco in San Francisco feels like half-privilege, half-pandemonium. Wheeling a ginormous cart around the street-width aisles of Costco, for me, is a guilty pleasure. There’s only so much paper towel and laundry detergent I really need, but I find any excuse to go. I would imagine that anyone who’d grown up behind the Iron Curtain might bask in the consumer abundance of Costco as a sort of earthly paradise.
In one of the refrigerated aisles, an entire case contained shelf upon shelf of bright golden-yellow spray cans. I thought nothing of the spray cans at first, assuming that the cans were just a brand of whipped cream I hadn’t seen before. But I did a double-take as I noticed something horrifying on the cans: the word batter. Costco, you’ve got to be kidding me, right? Batter — (pancake and waffle, that is, not cake) — in a spray can? Look, spray cheese is bad enough, but spray batter heralds the end of civilization.
Perhaps even more amazing was that the word organic also appeared on the can. I’ve been brainwashed by Whole Foods, I admit, but when I see the word organic, I automatically think healthy. (Or at least healthy-wannbe.) Was it possible for something healthy to be stored in spray can — which, by defnition, indicates processed food? Who could have predicted that I would stumble onto such a paradox in the refrigerated section of Costco? Organic and spray can seem like matter and antimatter: how can they simultaneously occupy the same space?
Posted September 9, 2008 by Mariva in business, edibles, health, innovations, kitchen
Only days after my initial careless omission of TWiT (this WEEK in TECH) in the list of the best free tech industry podcasts, I was fortunate enough to see Leo Laporte — who has a background in media, including radio and television — give an insider’s talk about podcasting at last week’s MacWorld. Here are some professional tips I picked up for current or would-be podcasters:
- Bring passion. When developing a subject idea for a new podcast program, don’t try to game the media market — find what you love or care about and talk about it. If you focus your show on what you’re passionate and knowledgeable about, you’re much more likely to generate interest and be successful.
- Specialize in a niche. There are thousands of audio shows available, and, for every topic you can think of, there’s at least one podcast for it. So instead of starting a new program about old cars, for example, start out by focusing on old Corvettes. Interview Corvette owners, dealers, and restorers. You can always expand your focus later. Also, don’t worry about getting a huge audience right away. If you have an audience of 1,000 dedicated listeners, you’re doing well. One thousand is a lot of people; if you were speaking to that many in person, it’d be an impressive crowd.
Posted January 24, 2008 by Mariva in audio, business, career, media, resources, technology
I realize that advertising represents (and sometimes causes) many of the ills of our society, but I can’t help it — as something of a pop culture aesthete, I love me a good commercial. I think this is because I appreciate good design, clever concepts and creativity in any form. For better or worse — whether subsidizing theater companies and museums or hiring the best illustrators, writers and cinematographers — corporations have become the new patrons of the arts. I’m often astonished at how compelling the commercials for Volkswagon, Apple and Coca-Cola are.
Posted March 22, 2006 by Mariva in arts, business, entertainment, health, innovations, movies
I hear all sorts of business ideas at the monthly Entrepreneurship Meetup — some OK but need further development, some not so good, some downright ill-conceived. At the last month’s Meetup, I met the CTO of Prosper.com, an innovative financial startup that facilitates person-to-person lending — for example, a blogger in California lending $500 to a cafe owner in Maine — via a system that CEO and E-Loan co-founder Chris Larsen hopes to become "the eBay of loans."
Prosper seemed to be in the "OK but needs further development" category of startups until I heard more about it. My first thought was, "How safe is this thing? Could I just be throwing money away to strangers asking for a ‘loan’?" Other Meetup attendees voiced similar concerns. "Are these loans in any way guaranteed?" asked the hotshot from OngoBongo (which, tangentially, may have bigger problems with the advent of Lala — or maybe not: see the update below).
Posted March 7, 2006 by Mariva in business, community, finance, innovations, news, resources
Ever feel nostalgic for products or supplies that you remember from childhood, but haven’t been able to find in years? Your search may be over. The Vermont Country Store offers a wide variety of products that your parents or grandparents used — all brand-new and recently manufactured. How is this possible? The proprietors get permission to re-create vintage products as close to the originals as possible — including design and packaging — and bring them to market for another generation of consumers. If you’re not in the neighborhood of one of the stores in Weston or Rockingham, Vermont, you can order vintage games, classic New England apparel (warning: not for the fashion-conscious), long-lost fragrances and even food and beverages online. If you can’t find what you want, let them know, and they’ll consider re-creating it for you.
Posted February 15, 2006 by Mariva in bath & spa, business, decor, edibles, fun, games, gifts, home, innovations, kitchen, resources
